Even people with the best intentions of encouraging others to act in more conscious ways, we can feel so much pressure to be perfectly sustainable. While in an ideal world everyone would be living a zero waste vegan lifestyle perfectly, the pressure of reaching this essentially un-attainable goal encourages people to not even try. The bottom line is that sustainability is built on compassion for our world and everyone on it, so does this not include ourselves too? Be kind to you. Sustainable living needs to be inclusive, compassionate and encouraging to truly bring everyone on board and make an impact.