Our Values


The two components of a garment production cycle that create the most waste and exploit the most people is in the fabric production and the garment sewing (also known as CMT).
Our fabric is all produced sustainably and ethically.

Our ethos is to only use natural fibres or synthetics that are part of a circular economy.
Circular Economy= an economic model with no waste, only resources

Natural fibres have a much smaller carbon footprint than synthetics. Some of our products need to be made from synthetic materials, like our bathers. The reason behind this is that coming into contact with seawater and chlorine means they need to have a super high resistance threshold to both.

The fabric we use for our activewear is comprised of the following fibres:
53% Hemp, 42% Organic Cotton and 5% Elastane

The transparency of our fabric printing is one area of our business we are working to improve.
Our fabric is all printed digitally which means there is no runoff as is standard for fabric dyeing. Often this dye pollutes waterways and affects ecosystems negatively.

all our inks are OEKO-TEX100 certified which means they don't contain any chemicals that will harm the planet or people who use them. The way we colour our fabric is a bit different to normal, we use digital printing for all our fabrics. Usually natural fabrics will be dyed which results in lots of wasted dye and runoff which can damage the local ecosystem and rivers. With digital printing there is no runoff and 0 waste!
  

The devil is in the detail when it comes to being a true transparently sustainable business. You have our promise that we have put in countless hours of research and sourcing to bring you a product that is as sustainable as we possibly can. ⁠To reduce the amount of packaging we create, we choose not to use swing tags and instead print all necessary information on the inside of the garment. 

If your question isn't answered in our FAQ's, you would like to chat further about our sustainability efforts, or have an idea how we can further our sustainability efforts, please leave your deets in the box below and we'll get back to you in a jiffy!